The band’s aggressive social media strategy began before the group had even released its first single, but the hard work has paid off in the form of millions of devoted followers, many of whom feel a personal connection to their idols. Their music may have won critical praise, but the main driver of BTS’s meteoric success is their deft use of social media. They are also one of the few acts “since The Beatles” to release four albums that hit number one in the US in less than two years. One testament to their success is a recent announcement from their record label, which said they had reported a “surge” in profits this year despite the pandemic, and the band holding fewer concerts, the paper added. The band is credited with generating “billions of dollars for the South Korean economy”, said The Guardian. The bandmates may look like typical clean-cut pop idols, but their sophisticated blend of K-pop and hip-hop has won critical praise, and the group has also been applauded for tackling subjects that remain taboo in South Korea, such as bullying and mental health. The group announced its new English name in July 2017, in a move perceived by music critics as an attempt to expand its reach into the English-language market. It came after a “hugely” successful year for the band, who topped the US Billboard charts three times, and earned a Grammy nomination for their Michael Jackson-inspired hit single, Butter, said the BBC.īTS stands for Bangtan Sonyeondan, meaning “bulletproof Boy Scout” in Korean, but to Western fans, the band is commonly also called Beyond the Scene. Made up of members RM, Jungkook, Jin, Jimin, Suga, J-Hope and V, they were named as the world’s best-selling artists of 2021 in a chart recently compiled by music industry body the IFPI. But the group’s management company, Hybe, later said the group were not on hiatus but will “take time to explore solo projects at this time and remain active in various different formats” Who are BTS?īTS are a seven-member boy band founded in 2012 which has quickly become one of South Korea’s biggest acts. “We’re trying to find our identity and that’s an exhausting and long process,” the 26-year-old band member explained.Īnother band member, 29-year-old Suga, said that the group were “going into a hiatus”. BTS show in Japan pulled after t-shirt controversyīand member Jimin revealed the group had been going through a “rough patch” at their annual FESTA dinner, where the band reflected on their achievements during their nine years together.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |